Many people hide from the cold, but not the residents of Tokamachi. In 1950 they decided to “make snow our friend” by creating the Tokamachi Yuki Matsuri (Snow Festival). Since then every year the festival has become more elaborate, with fantastic snow sculptures that are true works of art. There is also a Snow Carnival, live entertainment, a Kimono Queen contest, and fireworks on the final day. Bundle up and enjoy!
Tokamachi Snow Festival
©Niigata Professional Photographers Society/©JNTO
