The incredible roar of water falling down from 55 meters above has given this attraction the nickname ‘Earthquake Falls’.

Where the Japanese Alps suddenly descend into the sea lie the Oyashirazu and Koshirazu Beaches.

Also known as Niigata’s Mt. Fuji, the 2,454 meter high Mt. Myoko is counted as one as Japan’s 100 famous mountains.

Many shops selling fresh seafood are lined up on the road along Teradomari Beach.

Tsukioka Onsen is more than just a hot spring – it’s a town unto itself with lots of things to see and do.

The Furumachi district of Niigata is considered one of the three most prestigious areas in Japan for geisha, along with Gion in Kyoto and Shinbashi in Tokyo.

For two days the skies of Nagaoka are lit up with more than 20,000 incredible fireworks during the Nagaoka Matsuri Fireworks Festival.

Many people hide from the cold, but not the residents of Tokamachi.

For four hundred years, craftsmen in the towns of Tsubame and Sanjo have specialized in fine metal works, including handmade knives, copper pots, traditional Japanese tools, and, more recently, a wide variety of western cutlery.

Hegisoba is a type of soba that is served in a wooden dish called a “hegi.” Hegisoba is made with funori (seaweed), which gives it the smooth, firm texture that it is known for.

Niigata is proud to be one of the top rice production areas in Japan, and the most delicious type of rice from here is called koshihikari.

With about 90 sake breweries, Niigata is one of Japan’s leading sake producing areas.

A Niigata specialty, Kiwami Sushi is a 10-piece platter of the prefecture’s finest sushi, served at only a select list of restaurants.

Inside Echigo-Yuzawa station’s Ponshu-kan, you can enjoy different varieties of sake tasting.

Admire the colors of nature from the comfort of a cruise on Lake Okutadami.

Receiving over 13m of snow annually, Akakura just about guarantees great skiing.

Connected directly to the train station, Gala Yuzawa couldn’t be more convenient to get to. Seventeen different courses vary in difficulty from beginner to expert, making Gala Yuzawa an excellent choice for all levels.

This ski resort offers unparalleled support and the many charms of the Naeba Prince Hotel. The location faces northeast and is blessed with high-quality powder snow.